Overview

 

Masala Blend is a small, founder-led spicery rooted in tradition, flavor, and community. The project began when Mamta, the founder, discovered my work during a demo at the Davis Food Co-op and reached out to collaborate.

 

The goal was to refresh key brand materials while keeping the warmth and authenticity at the heart of the brand.

 

The Challenge

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• Existing materials lacked cohesion across retail touchpoints

• Needed clear, approachable visuals for in-store demos and shelves

• Wanted to feel professional without losing handmade character

 

This wasn’t about reinventing the brand — it was about refining it.

 

The Approach

 

The focus was clarity, warmth, and storytelling. I worked closely with Mamta to understand how she connects with customers and how her spices are introduced in retail spaces.

 

Every piece was designed to feel inviting, easy to understand, and aligned with how people actually shop and discover new flavors.

 

Process

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• Refined layout for legibility

• Balanced bold color with white space

• Designed with in-store visibility in mind

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Final Work

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• Revamped flyer

• Recipe cards for demos

• Shelf talkers for retail visibility

• Menu card for events and pop-ups

 

Each piece was designed to work together as a small, cohesive system.

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